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In this blog, our seasoned Tradecraft Advisors at Fivecast in the UK examine the ongoing Russian invasion of Ukraine and share their insights on how open-source intelligence (OSINT) can be used to monitor foreign fighters’ recruitment and training. 

Social Media Recruitment Tactics

In today’s digital age, social media has become a powerful tool for various purposes, including recruitment for military operations. This blog explores how social media platforms are used to recruit foreign fighters and how Fivecast ONYX leverages open-source intelligence (OSINT) to monitor and analyse these activities.

The Influence of Social Media

As the war in Ukraine continues, Russia’s attempts to dominate Ukrainian territory have proven costly. The U.S. Department of Defence recently estimated that Ukrainian forces have inflicted over 600,000 casualties on Russian troops since the conflict began in February 2022. In response, Russia has implemented a multi-faceted strategy to bolster its military ranks, recruiting soldiers and volunteer fighters both domestically and internationally. This need for numbers has led to a significant push on both mainstream and niche social media platforms for recruiting soldiers.

Influencers and content creators can reach a vast audience, making it easier to spread messages and attract potential recruits. This method has proven particularly effective in the ongoing Russia and Ukraine conflict. For instance, one influencer used his channel to promote well-paying, non-combat roles in the Russian army. His videos reached a broad audience, promising high salaries and Government-issued residency cards, convincing many to follow his advice. However, the reality was often starkly different from the promises made, with the new recruits quickly finding themselves in military gear and unwillingly dispatched to the front line in Ukraine- leading to tragic outcomes for many recruits.

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How Can Open-Source Intelligence Solutions Help?

Fivecast ONYX plays a crucial role in identifying and analysing recruitment-related social media content. Here are some key capabilities:

  • Targeted, Secure, and Persistent Data Collection: Fivecast delivers secure, market-leading data collection capabilities across millions of publicly and commercially available data sources. The solution utilizes AI-powered risk assessment frameworks to automate complex intelligence analysis and filter out irrelevant noise.
  • Automated Concept and Image Detection: Fivecast can automatically detect concepts and images related to military recruitment, such as uniforms, weapons, and training camps.
  • Network Analysis: By mapping out connections between social media accounts, Fivecast ONYX can uncover networks of recruiters and recruits, providing valuable insights into their activities.

Request our Foreign Military Capability Case Study

Real-World Impact

The ability to monitor and analyse social media content has significant real-world implications. For example, Fivecast ONYX identified social media accounts belonging to Nepali men who had joined the Russian military. By analysing their videos, analysts could determine the conditions and morale of the recruits and the locations of their training camps.

Social media’s role in modern warfare cannot be underestimated. Open-Source Intelligence solution, Fivecast ONYX provides essential tools for monitoring and analysing recruitment activities, helping to uncover hidden networks, and providing critical insights for strategic decision-making. As conflicts continue to evolve, the importance of OSINT in understanding and responding to these challenges will only grow.

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